This is an ad for Abercrombie & Fitch.
Yes, a prepped up plastic pretty boy with impeccable hair is indeed the epitome of 'fierce'. (I'd have used the noun form, but it's 'fierceness', and sounds rather lame. English does need to be revamped!)
Oh, and Arthur Conan Doyle, seriously? Somebody really got paid for this ad!
Even olde english can carry trash only so far!
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